Director Branch, Director of Branch

People who work in the general management domain are responsible for managing a generic process, a group of people or a desired outcome. Skills and techniques used within general management are company and division management, planning, people development, stakeholder management, change management and leadership.

In a leadership position someone is responsible for a group of people, typically an organizational unit or the entire organization, depending on the size of the organization. Leaders are responsible and accountable for overseeing and guiding strategic activities, programs and managers who report to them. Just a few people in an organization are typically in a leadership role.