min read

Automation or Humanization? Tips to Attract the Best Talent

Execute a process manually or let a machine do the work for you? This is what to consider when automating or humanizing a recruiting process.

July 26, 2021
Yuma Heymans
June 18, 2023

Have you ever been in the middle of a job and thought, "There has to be a better way to accomplish this." Yes, we are talking about automation. Today, we need everything quick and fast, which is why there are so many tools available to assist you in reaching your goals faster.

Process automation is one of the organizations' most effective uses of data science and machine learning. Every organization, from tiny private businesses to major publicly listed corporations, has processes that keep its operations going.

Everyone is excited about automation right now because of the efficiency it delivers. The goal is to identify as many ways as possible to automate business, communication, sales process, follow-up, accounts, and everything else. Consider Gmail—you can create an email and schedule it to be sent at a specified date and time. The tool takes care of everything for you!

Many organizations, however, continue to rely on human operations to gather, review, and submit data. Manual processes are frequently used to copy and paste data between internal and external systems such as websites, portals, business applications, and desktop apps such as Excel.

Businesses that rely on manual operations to do repetitive, monotonous performance activities are falling behind. Workers have to log in and out of several systems to complete these repeated remedial activities. Productivity, performance, customer happiness, employee satisfaction, compliance, and revenue all get affected at some point.

However, you can solve this and enhance your workflow efficiency by automating repetitive processes, freeing up your personnel for higher-value work, cutting down expenses, and increasing income. Companies that automate their operations have a higher level of competitiveness, responsiveness, and agility. You obtain faster insights into your business and market, allowing you to address client requirements better and stay ahead of your competition.

Using Automation to Attract the Best Talent

This year, 75% of recruiters expect technology to play a more significant role in their hiring process. We may expect 100% of recruitment departments to rely on automation to expedite hiring procedures sooner rather than later.

What are the benefits of using recruitment automation?

More Productivity

Automating activities such as manual resume screening and interview scheduling frees your time to focus on more critical tasks.

Improved hiring quality

Recruiting automation enhances efficiency and the quality of a company's hiring efforts. It enables recruiters to employ people based on job success predictors.

Better candidate experience

By automating key processes in the recruiting process, recruiters can focus more on relationship development. At the same time, candidates benefit from a streamlined process, faster answers, and less waiting time for a hiring decision.

No-bias hiring

You may eliminate common recruiting biases and guarantee the process remains entirely impartial by leveraging technology for screening, analyzing, and rating prospects. Using technology to locate perfect candidates with no unconscious prejudices increases workplace diversity.

Reduced hiring time

You may considerably reduce your total time to hire and deliver a more favourable applicant experience by automating specific aspects of the hiring process, such as candidate pre-screening, nurturing, and evaluations.

What role does recruitment automation play in the hiring process?

Job postings

By automating the placement of your adverts, you will be able to target the best prospects throughout the internet while saving money on ads with a low (or no) return on investment. This is made feasible by automated advertising budget management, which assists recruiters in reducing cost-per-applicant by more than 30%.

Applicant tracking

One of the most prominent recruitment automation technologies is applicant tracking systems (ATS). Recruiters use these systems to collect and track information about job candidates in a hiring database.

Social hiring

Automating your recruitment social media postings and initiating recruiting campaigns may be pretty helpful in reaching out to potential applicants.

Scanning your workers' relationships and aggregating and categorizing data from social networking sites are other effective methods of locating suitable prospects.

Pre-screening of candidates

Candidate pre-screening systems can score and evaluate prospects to identify those who are an excellent fit to advance in the recruiting process.

Pre-employment assessments

Pre-hire assessment platforms are beneficial for assessing relevant abilities and traits, automatically rating candidates based on their scores, and reducing any recruiting biases that may distort candidate selection.

Interview scheduling

Scheduling applicants for interviews is frequently recognized as one of the most time-consuming aspects of the recruitment process. Interview schedule automation saves time and streamlines the interview process, resulting in a more positive experience for both candidates and recruiters.

Humanization advantages vs disadvantages


Humans can readily adapt to unfamiliar situations

Unlike robots, which must be taught and watched, humans are significantly more adaptable and can swiftly adjust to new situations.

Robots are devoid of human creativity

Humans can be tremendously creative, and it would be pretty tricky for a robot to match that degree of original thinking.

Human empathy is essential

Most individuals have encountered the need to communicate with an automated contact center. This may be an unpleasant process, and finding answers to problems can be challenging. This is because robots lack the human empathy necessary in high-stress situations.


Lower productivity

To accept an application or answer a client inquiry, your workers may need to copy data from one system and paste it into another. When you multiply this repeated behavior by the number of times they perform it in a single day/week, it soon adds up to a lot of lost time.

Slow client responsiveness

Inefficient manual jobs knock on customer service and the speed with which you may answer questions. Customers frequently need information repeatedly, which customer service representatives (CSRs) are expected to access in their system quickly.

Incorrect data input

The more manual jobs you have, the more often you must reinvent the wheel.

Rising labour expenses

You're paying a lot for workers to copy and paste data when you include training, salary, facilities, equipment, and perks.

Manual mistakes can cause rework and data re-entry, causing you to recruit additional workers to keep things going.

Incoherent workflows

Each employee has their own process. It might be expensive to reconcile these process variances among dozens or hundreds of employees.

Inadequate visibility into procedures

Manual tasks are inherently unreliable and far more challenging to track than automated operations. Because you're not starting with perfect data, the insights you acquire via manual methods will be erroneous.

Lack of capacity to innovate

Administrative tasks divert time from more productive business-building, customer-oriented, and strategic activities for your employees and knowledge workers.

Automation Advantages and Disadvantages


Get things done quicker and cheaper

Computers can do hundreds of operations per second, evaluate massive volumes of data in real-time, and make even the most difficult judgments with speed and precision.

Automation can deliver considerable time and cost benefits for procedures that consist of several lower-level administrative operations.

Improve accurate and decrease errors

Because robots are stronger number crunchers than humans, automated operations requiring many computations can be conducted more precisely and with fewer mistakes.

Many of these procedures require the completion of tasks in spreadsheet programmes such as Microsoft Excel or Google Sheets.

Improve consistency and decrease risks

Rules or stages often govern most key processes to guarantee that the task is executed appropriately. Even with the most excellent mechanisms, no two people are identical.

There is always the possibility that a person will complete individual processes incorrectly, resulting in unwanted changes in the process output.

Process automation eliminates this risk by ensuring that procedures are carried out consistently.

Endorse data-driven decision-making

Automation shields your firm from incorrect, "gut" judgments and substitutes them with educated ones based on understanding how the organization operates.

Endorse employee development

Manual operations are frequently tiresome, making individuals who do them feel like cogs in a wheel. They wish they could be doing higher-level jobs that are more important to the organization and more satisfying.

The chance to automate these manual procedures frees these individuals from that tedious job and allows them to focus on more distinctly human responsibilities. This makes your staff more satisfied and your company more productive.


The initial investment is expensive

Investing in automation and spending money on set-up, maintenance and operation might be costly. Outlining, building, and installing an automated system might cost hundreds to millions. This is especially true for small enterprises with limited resources and a labor shortage.

However, there are lesser expensive automation tools available that may be utilized to replace human procedures. Many small firms have automated a few tasks using low-cost and user-friendly technology.

Social media marketing tools, customer support software, workforce scheduling systems, and other solutions are typically inexpensive.

Limited Machine Capacity

Though the equipment is less prone to human mistakes in some operations, there is a disadvantage to replacing a person with technology.

Pre-programmed inputs restrict a machine's ability to tackle complex problems. A person can think critically, adapt more flexibly to events, and solve issues creatively.

Security Issues

Hackers can exploit automated technologies that manage massive customer/company data. Although adequate security safeguards may be implemented to avoid fraud, many small firms do not want to risk data loss.


Manual Method

Workflows and processes are vital for keeping a firm moving ahead, whether you are storyboarding a new marketing campaign or preparing a data analysis report. Many of the benefits of an automated workflow are available through manual procedures and systems also but there are more stages in between where mistakes may occur, and they usually take longer.

To guarantee everything is included, the physical report must be transferred from desk to desk. This might take a long time because team members frequently send copies. If you make a mistake, you must repeat the same steps.

Process Automation

Automated procedures are distinct in that they may eliminate the middleman and any intermediary stages that waste time and contribute to errors. In general, an automated process may achieve many of the same goals as a manual method faster and more accurately. This is possible with 24-hour availability and consistent process execution quality.

What would be best for your business?

Automation removes the human aspect from mundane jobs, allowing them to focus on tasks only people can accomplish effectively (remember, this is a benefit!).

Human beings are tremendously complicated. Even when they are doing a straightforward activity, several complicated actions occur. An automated system must replicate all of these complexities to automate its job.

To automate, you must first assess whether the solution you choose is complicated enough to complete the task. You must also ensure that the interface is not too tricky to utilize the tool to its full potential!

Robots Can Do Jobs That Humans Shouldn't (Or Don't Want to)

Many people would prefer not to take on specific responsibilities. These professions focused on monotonous activities, such as inventory counts, might be difficult to fill for particular firms.

Industries such as supply chain and retail may gain the most from automation to meet rising demand while also ensuring the safety of its people. Using robots to fill these unfilled positions can save a company time and money that could be better spent educating employees for higher-skilled occupations.

Although automation may cost the company money up front, the long-term advantages may greatly outweigh the expenses.

Businesses should retain exceptional talent while avoiding the extra expenses of filling unfilled positions by focusing on employee development for more gratifying professions that they are interested in and enabling robots to undertake tedious duties.

Combine automation and human supervision

Remember that humans create automation systems. Consider including some human oversight when you add a new type of automation into your organization. Even if yours works well, you'll need someone to analyse it and search for prospects for improvement.

Reduce manual processes gradually

Automation's ultimate objective is to remove manual procedures. When implementing automation solutions, prioritize tasks that need a lot of human resources. Use those individuals for higher-level, more significant tasks. Eliminate duties that are slowing down your staff one by one.

More content like this

Sign up and receive the best new tech recruiting content weekly.
Thank you! Fresh tech recruiting content coming your way 🧠
Oops! Something went wrong while submitting the form.

Latest Articles

Candidates hired on autopilot

Get qualified and interested candidates in your mailbox with zero effort.

1 billion reach
Automated recruitment
Save 95% time