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Herefish: automated recruiting & staffing

Herefish was an automated recruiting & staffing solution that was acquired in 2020 by Bullhorn, here is how you can get it and what your alternatives are.

July 26, 2021
Yuma Heymans
November 19, 2022

Herefish was an automated recruiting & staffing solution. Automated staffing solutions help organizations to bring more efficiency in their recruitment process by automating certain repetitive steps like sending emails, updating data fields and communicating data to third party systems.

Herefish was acquired in 2020 by staffing software company Bullhorn.

You can still make use of parts of Herefish functionality, although it’s integrated in Bullhorn now and you need to be a paying customer of Bullhorn to make use of its functionality.

In this blog you’ll learn:

  1. What is Herefish
  2. Herefish automation examples
  3. What does Herefish cost and how to get it
  4. What are alternatives for Herefish

What is Herefish

Herefish is a recruitment automation tool that enables organisations to source, screen and hire the best candidates faster and more efficiently. 

Herefish offers the following features:

  • Automation creation: create an automation like sending a message automatically to candidates
  • Multi-step automations: automate a set of steps in an automated sequence
  • Automation blueprints: pre-made automation sequences that you can duplicate and finetune to your own automation needs
  • Automation analytics: get insights into the performance of your automations with your dashboard

Overview of automations

This is a list of all your automations in one overview where you can perform actions like activating and stopping automation sequences.

Overview of automations

Automation flow overview

This is a brief overview of the steps that are performed in an automation.

Automation flow overview

Automation blueprints

These are automation templates that you can copy and use for your own automation use case so you don’t have to build automation sequences from scratch.

Automation blueprints

Building a new automation

This is where you can build your automation with a sequence of steps including a wait step, send email, send text, send survey, send notification, add task, add note and update candidate. 

Building a new automation

Herefish automation example

Here’s an example of an automation sequence that can be done in Herefish.

Automation: Send email, follow up text and save candidate

In this automation a candidate is sent an automated email. After that they receive a follow up text message on their phone of the phone number is available. The last step is saving the candidate int he user’s Applicant Tracking System (ATS).

Herefish automation example

What does Herefish cost

Herefish was acquired by Bullhorn in 2020. Bullhorn is an Applicant Tracking System (ATS) and Customer Relationship Management (CRM) system designed specifically for the staffing industry.

Since Herefish is now part of Bullhorn, Herefish functionality is integrated in the Bullhorn software suite which means that you need a Bullhorn software license to make use of any Herefish functionality.

To be entirely accurate, Herefish is actually Bullhorn Automation now.

Also the Herefish website redirects now to the Bullhorn Automation page.

So to inform yourself about Herefish pricing you need to look at the pricing of Bullhorn. Since Bullhorn doesn’t list any pricing on their website.

Here’s an indication of Bullhorn pricing in 2022 based on market data:

  • Bullhorn Starter: starting at $99 per month
  • Bullhorn Corporate: starting at $199 per month
  • Bullhorn Enterprise: Custom pricing depending on the size of the business

For a full overview, see this guide on Bullhorn pricing.

What are alternatives for Herefish

Since just some of Herefish’s functionality is now available and only through Bullhorn software suite, you might want to explore your alternative solutions.

These are the best Herefish alternatives:

  1. Zapier
  2. HeroHunt.ai
  3. Sense


Zapier is a cloud-based automation tool that allows users to connect their various web applications and create "zaps" to automate tasks. For example, a user could create a zap that would automatically add new leads from a form submission on their website to their CRM.

Zapier works by connecting two or more web applications and then creating a "zap" between them. A zap is simply a set of instructions that tells Zapier what to do when a certain event happens in one of the connected applications.

You could for example create a zap between your email service provider and your ATS so that whenever you send an email to a candidate they are saved in your ATS.

Cost: free plan up to 100 tasks per month, after that premium plans starting at $20 per month.

Best for: tech savvy automation users who have administrator access to your organization’s applications

Free trial: yes, find it here


HeroHunt.ai is a recruitment automation solution focussed on automated talent search and engagement. HeroHunt.ai can automatically send highly personalized emails to a list of candidates and save candidates to your ATS automatically. 

It also automates the outreach process of sending multiple messages and helps find the right candidates based on a job description.

HeroHunt.ai can find 1 billion candidates worldwide, find verified email addresses automatically and automatically generate hyper personalized messages that can be sent in a sequence.

Cost: free trial after that premium plans starting at $99 per month.

Best for: all recruiters who want to save time sourcing candidates

Free trial: yes, find it here


Sense is a platform to do automated screening, send candidate alerts and reactivate passive talent with multi-channel campaigns.

Sense makes applying to jobs simple, fast and mobile-first for dynamic audiences.  Sense integrates with leading ATS providers, including Workday, Greenhouse, Taleo, SAP SuccessFactors, Bullhorn and others.

Cost: undisclosed

Best for: volume hiring for blue collar workers

Free trial: not available (demo)

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