Search for talent when and where it becomes available. This is how to get notified by Google Alerts when talent becomes available as a result of company layoffs.
When companies have to let people go, it means that talent becomes available on the market.
Recruiting talent from companies that let talent go is a proven recruitment strategy.
But how can you be the first to know when companies are letting people go?
By using a Google Alert on company layoffs you can take immediate action and start conversations with talent that has been let go by their previous employer.
Go to google.com/alerts.
Create a simple search string that signals plans of companies to letting people go, something like:
(tech OR internet)
(Microsoft OR Google OR Salesforce OR Cisco)
*Adding company names is only recommended when you have a specific niche you’re recruiting in.
Company layoff (tech OR internet)
In this case excluding the companies
Include the search string in the search field and hit enter.
Review the results that pop-up and see if they are indeed results that you would like to receive updates on.
Add the following options:
Now you will start receiving updates on news about companies letting people go so you can provide those people the new job they are looking for.
Google Alerts will show a preview of the updates you can expect, so check if these updates are in line with your recruitment goals and optimize the search accordingly.
Recruiting is competitive, if you know how to find talent that is less competed for, you win.
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