Your InMail message is one of the most important factors in getting a response from candidates, this is how to write an InMail that people want to respond to.
InMails are used by recruiters and sales people all over the world to reach candidates and leads to get a conversation going.
When you’re writing your InMails the key is to have the interest of the receiver in mind.
That sounds like an easy thing to do but many people forget about the receiver and focus (unconsciously) solely on their own goal.
To be able to focus on the interest of the candidate, you need to have done your research into the person you’re trying to reach.
If that person is a candidate for a job, then you’ll need to read about them in their profile and see if they have a profile in other online sources, like tech communities for instance (eg GitHub, Stack Overflow, AngelList, Medium, etc).
Once you understand the candidate better you can show in your InMail message that you know what their skills and interests are, and that you’re offering something that’s in line with that.
In this blog you get proven examples and templates that you can use to write your own.
Hi [first name], I saw your experience with [X and Y]. You built up a nice combination of skills that I haven’t seen many people mastering. We’re continuously looking for great [role] to bring our product to the next level, preparing for global expansion.
Let me know if you want to have a chat to see where you are now in your career and what your potential next steps are, in the short or long term.
[your name], [your role]
Hi [first name], I saw on LinkedIn that you’re becoming a [talent X], and that all next to your [role], love seeing that drive and creativity.
I’ve been looking at the companies you worked and your recommendations, and was impressed with how quickly you’ve become a trusted sales person in the industry.
With [your company name] we’re building out our [offering] which is reaching [business achievement] and we’re looking for someone who can drive the product in entirely new geographies, many of them are in central Europe, where you are based.
This is the product we’re building on.
With the [skills of candidate] that you’ve built up and your proven track record of [achievements], it seems to be something that you might love to do.
If you want to have a chat over this you can reply in short and I'll take care of arranging our chat. Enjoy the day!
[your name], [you role]
Hi [first name], I might be the hundredth recruiter reaching out, but I thought I’d give it a try and see where you are in your career. I’ve seen your [portfolio/code/achievements] and I love it. We’re a team of ten people, and the one person we’re missing is a [role] who can build not only [design/product/code], but also [other design/product/code].
We’re just starting out with our company, but we love to explore with you how you could help us grow up.
Hope to hear from you.
[your name], [your role]
[first name], imagine waking up, opening your laptop and closing it because you realize it’s actually time for a nice and long breakfast before you start your work day.
We’re an entirely remote company and currently extending our tech team. We need you (I saw your [whatever you saw from the candidate], and I’m serious when I say we need you…).
Let me know if you want to explore what it’s like to work on your own terms, wherever and whenever you want, and want to work with people who can turn out to be your best friends.
I’m here whenever you want to chat.
Yuma, co-founder HeroHunt.ai
If you want to learn more on what InMails are, how they work and what they cost, your questions are answered in this blog:
The complete guide to LinkedIn InMails (2022)
For more outreach guidelines and message examples, see:
These are the winning cold email outreach templates to get candidates interested in your job.
High competition for tech talent makes tech recruiting a challenging job. This is how you can succeed in tech recruiting.