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Top 7 CRMs for client engagement (2024)

A well-designed CRM tailored for recruitment businesses can increase candidate engagement, improve productivity and generate insights in success metrics.

July 26, 2021
Olly Keell
January 5, 2024

For recruitment agencies and hiring managers, managing candidate data, tracking job openings, and coordinating with clients are crucial tasks that require an efficient Customer Relationship Management (CRM) system. 

A well-designed CRM tailored for recruitment businesses can significantly enhance productivity and streamline operations. In this blog, we will explore seven top-notch CRMs that you should consider making a switch to. 

A CRM is one of the most, if not the most pivotal piece of software to run a recruitment agency or to manage the hiring process of an organization so choosing the right one can make all the difference.

  1. Bullhorn
  2. Firefish Software
  3. JobAdder
  4. Monday.com
  5. Zoho
  6. Hubspot
  7. Salesforce

1. Bullhorn

G2 Review: 4.0/5

Key Feature: Client-candidate selection management

Bullhorn is a widely recognized CRM in the recruitment industry, offering a comprehensive set of tools that streamline customer acquisition and management. Its user-friendly interface allows recruiters to easily track client information and communication. 

Bullhorn is tailored to larger recruitment agencies and there is an abundance of team management tools to track team activity. 

Recruiters can also benefit from various client management features, such as the client portal feature where recruiters can invite their clients and submit candidate profiles directly through Bullhorn and the system will track the proposed candidates and allow clients to give feedback and make selections.

Starting price: $99.00

2. Hubspot

G2 Review: 4.0/5

Key Feature: Email Analytics

HubSpot is a leading all-in-one inbound marketing, sales, and customer relationship management (CRM) platform that offers numerous benefits for recruitment agencies. Its comprehensive suite of tools and features makes it an excellent choice to streamline recruitment processes, attract top talent, and enhance overall efficiency.

HubSpot is rich in sales features and comes with sales automation that automates follow-ups and an extensive library of sales content that helps you sharpen your prospecting skills.

A key feature of HubSpot is its email tracking tool that notifies you once the recipient opens your email.

Starting price: $45.00

3. Salesforce

G2 Review: 4.3/5

Key Feature: Automated Communication

Salesforce is a leading customer relationship management platform that empowers businesses to manage interactions with clients, leads, and partners efficiently. 

Its robust suite of tools and capabilities makes it an excellent solution for recruitment agencies seeking to optimize their operations and enhance client relationships.

Recruitment agencies can use Salesforce to set up automated communication workflows. This means that clients receive regular updates, job alerts, and other relevant information automatically. This regular and timely communication helps to keep clients engaged and informed.

Starting price: $25.00

4. Firefish Software

G2 Review: 4.7/5

Key Feature: Enhanced Business Development dashboard

Firefish Software is an agency-focused recruitment CRM platform designed to streamline the recruiting process for recruitment agencies. The software offers a range of features including candidate management, job advertising, email and SMS campaigns, interview scheduling, and performance tracking. 

With a heavy focus on user experience, Firefish aims to help recruiters improve efficiency, attract top talent, and ultimately make better placements.

However, a top feature of Firefish is its Business Development dashboard, where recruiters can track the impact of their business development email campaigns via open rates and click rates and A/B test accordingly.  

Price: Custom

5. JobAdder

G2 Review: 4.3/5

Key Feature: 500+ Integrations

JobAdder is a CRM known for its seamless integration capabilities, allowing recruitment agencies to connect and sync data with a wide range of third-party tools. 

It integrates with job boards, HR systems, background screening services, and more, streamlining the recruitment workflow. This integration-driven approach ensures enhanced efficiency, reduces manual data entry, and minimizes the risk of errors.

A key feature of JobAdder is its Recruitment Marketing solution, where agencies or hiring managers can integrate with various job boards and create job listings for roles using templates and job board automation. 

Starting Price: Custom

6. Monday.com

G2 Review: 4.7/5

Key Feature: Team management

Monday.com is probably the most popular CRM system. It has an abundance of features that offers numerous benefits for recruitment agencies and HR teams alike. 

Its visual and collaborative approach to project management provides an efficient and effective solution for streamlining recruitment processes and managing candidate interactions.

Monday.com is very client-oriented with an intuitive sales forecasting feature that lets recruiters set the value of the placement and provides reports and analytics.

Starting Price: $129.00

7. Zoho

G2 Review: 4.0/5

Key Feature: Automated Workflows

Zoho is an enterprise and feature-rich CRM software that offers tailored solutions for various industries, including recruitment agencies. It has an array of specialized features like contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, and more, making it an excellent solution for mid to larger recruitment agencies.

The platform leans more on the client attraction side and has automated workflows that automate repetitive tasks, such as client follow-ups and reminders, reducing manual effort and preventing oversights. 

Zoho also has a mobile app, making it easily accessible on the go.

Starting price: Free with limited features

Checklist for choosing a CRM for your recruitment agency:

There is no perfect CRM out there; every CRM has its own unique features and benefits.

When deciding on a CRM it’s important to really zero in on what you are looking for and what you would like to enhance - Will it be client engagement, business development, candidate management, or marketing? This is something you should consider beforehand and make a decision accordingly.

Candidate Database Management:

  • Does the CRM offer a centralized and easily searchable database to store candidate information?
  • Is it possible to track candidate interactions, communication history, and application status within the CRM?

Applicant Tracking System (ATS):

  • Does the CRM have a robust ATS that allows you to manage the entire recruitment process from candidate sourcing to onboarding?
  • Is there a straightforward and customizable workflow to move candidates through different recruitment stages?

Communication and Collaboration:

  • Does the CRM provide tools for seamless communication within the recruitment team and with candidates?
  • Are there options for email templates, messaging, and automated follow-ups to ensure consistent and efficient communication?

Automation and Workflows:

  • Can the CRM automate repetitive tasks such as candidate follow-ups, interview scheduling, and status updates?
  • Are there customizable workflows that align with your agency's unique recruitment process?

Analytics and Reporting:

  • Does the CRM offer comprehensive analytics and reporting tools to measure recruitment performance?
  • Can you track key metrics such as candidate conversion rates, time-to-fill, and source effectiveness?

Integration Capabilities:

  • Does the CRM allow integration with popular job boards, HR software, and email clients used in the recruitment industry?
  • Can it sync data with other tools to ensure consistency and eliminate duplication?
  • Are there options to integrate with your agency's existing technology stack?

Mobile Accessibility:

  • Is a mobile app available that allows recruiters to access candidate information and perform essential tasks on the go?

Data Security and Compliance:

  • Does the CRM prioritize data security and adhere to industry-specific regulations like GDPR?

Customer Support and Training:

  • Does the CRM provide customer support and training on using it and getting the best out of the platform? 

It’s important to individually evaluate each CRM and its features, review them on G2 or alternative platforms, and choose the CRM that aligns best with your recruitment business to optimize your hiring process and boost your agency's success. 

Remember, when choosing a CRM, it is not a one-size-fits-all, each one is different and serves users depending on their goals.

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