An employer brand is the perception that current and potential employees have of an organization as an employer. It is the image that an organization projects to the world as a place to work.

An employer brand is built over time through the interactions that employees have with the organization. It is the result of an organization's culture, values, policies, and practices. It is also influenced by an organization's reputation and how it is perceived by the public.

An employer brand can be a powerful tool for attracting and retaining talent. It can also help an organization to improve its employer brand is to create a positive work environment and culture.