Employer branding is the process by which organizations promote themselves as an attractive employer.
Employer branding is the process by which organizations market themselves as attractive employers to potential employees. It is a form of employer marketing that uses branding techniques to communicate the organization's employment value proposition to target audiences. The goal of employer branding is to attract, engage, and retain talent.
Organizations that have strong employer brands are able to attract top talent, improve employee engagement and retention, and decrease recruiting costs. A strong employer brand can also give an organization a competitive advantage in the war for talent.
Employer branding is a relatively new concept that has only emerged in the last two decades. However, it has quickly become an essential part of human resource management and corporate strategy.
What are the benefits of employer branding?
There are many benefits of employer branding, both for organizations and for employees.
Organizations with strong employer brands are able to:
Employees who work for organizations with strong employer brands also benefit. They are more likely to:
What are the components of employer branding?
There are four key components of employer branding:
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