SparcStart is enhancing job descriptions so they are interesting, credible and effective. Candidates don't want to read paragraphs of text in a job posting. We use short, employee-generated videos of the hiring manager and co-workers to put a human face on the job and make it come to life. It's powerful. Sparc combines the power of video, social media and mobile technology to update the traditional job posting. When you provide candidates with information that is relevant, compelling and credible, recruiting is more effective and results in better hires.