Herefish was an automated recruiting & staffing solution. Automated staffing solutions help organizations to bring more efficiency in their recruitment process by automating certain repetitive steps like sending emails, updating data fields and communicating data to third party systems.

Herefish was acquired in January 2020 by staffing software company Bullhorn, and the product no longer carries the Herefish name. Bullhorn sells it as Bullhorn Automation, and its own pages still label the login “Bullhorn Automation (formerly Herefish)”, which is why the old name still turns up in searches, job ads and agency tech stacks six years later.

You can still use everything Herefish did, but only inside Bullhorn. It runs on Bullhorn ATS data, so you need to be a paying Bullhorn customer to get it. This guide was updated in July 2026 with what the product does today, what Bullhorn actually publishes about the price (less than you would hope), and what to use instead if buying Bullhorn is not on the table.

In this blog you’ll learn:

1. What is Herefish
2. Herefish automation examples
3. What does Herefish cost and how to get it
4. What are alternatives for Herefish

What is Herefish

Herefish is a recruitment automation tool that enables organisations to source, screen and hire the best candidates faster and more efficiently. 

Herefish offers the following features:

• Automation creation: create an automation like sending a message automatically to candidates
• Multi-step automations: automate a set of steps in an automated sequence
• Automation blueprints: pre-made automation sequences that you can duplicate and finetune to your own automation needs
• Automation analytics: get insights into the performance of your automations with your dashboard

Overview of automations

This is a list of all your automations in one overview where you can perform actions like activating and stopping automation sequences.

Automation flow overview

This is a brief overview of the steps that are performed in an automation.

Automation blueprints

These are automation templates that you can copy and use for your own automation use case so you don’t have to build automation sequences from scratch.

Building a new automation

This is where you can build your automation with a sequence of steps including a wait step, send email, send text, send survey, send notification, add task, add note and update candidate. 

What does Herefish cost and how to get it

There is no Herefish price list, and there has not been one since Bullhorn acquired it. Bullhorn does not publish public pricing for Automation anywhere: it is quoted per agency, by seat count and modules, as part of a wider Bullhorn contract, and it is sold only to agencies that already run Bullhorn ATS. There is no standalone Herefish licence and no self-serve signup. To use it you first become a paying Bullhorn ATS customer, then add the Automation module and ask sales for a quote. That is the “less than you would hope” on price: the only real number lives inside a Bullhorn proposal, so the practical first step is a sales call, not a checkout page.

What are alternatives for Herefish

If you already run Bullhorn ATS and what you specifically want is Bullhorn Automation’s deep, staffing-specific multi-step sequences, there is no drop-in replacement for that inside Bullhorn, and honestly no standalone tool copies it exactly. But that is rarely the real question. The real question is what to do when buying, or staying on, Bullhorn is not on the table. In that case you stop shopping for a bolt-on automation layer and move to an ATS that already has the automation built in, so your sourcing, your candidate CRM and the automated follow-ups all live in one tool you pay for once.

For a staffing agency, the closest like-for-like is a recruitment ATS and CRM that includes automation rather than selling it as a separate module. The obvious example is Manatal, which unlike Bullhorn publishes its rates openly, so you can size the bill before you ever take a call.