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The ultimate guide to LinkedIn connection invites (2024)

Sending connection invites can make or break your online reputation, here's how to do it the smart way.

September 29, 2020
Yuma Heymans
January 10, 2024

In the realm of LinkedIn recruitment, being smart about your approach to sending connection invites is crucial.

LinkedIn connection invites are a feature on LinkedIn that allows users to expand their professional network.

LinkedIn connection invites are primarily used for networking and professional growth. By connecting with others, users can access a wider range of opportunities, insights, and resources. Connections can be potential employers, colleagues, industry experts, or other professionals who might provide valuable insights, recommendations, or job opportunities.

To send a connection invite, you need to visit the profile of the person you wish to connect with and click on the "Connect" button. It's recommended to personalize the invite with a message explaining why you want to connect. This increases the chances of your invite being accepted, especially if the recipient is not a known contact.

When someone sends you a connection invite, you'll receive a notification. You can view their profile and decide whether to accept or ignore the request. Accepting the invite means that person will be added to your professional network, and you'll be able to see each other's updates and communicate directly.

A practical guide to sending LinkedIn connection invites

In this practical guide you'll learn how to send effective connection invites that get accepted and replied to.

Let's dive into these steps:

  1. Optimizing Your Profile, Including Your Headline
  2. Being Aware of the Limitations and How Invites are Received
  3. Drafting Personalized Connection Messages
  4. Following Up on Connection Requests

1. Optimizing Your Profile, Including Your Headline

Before sending any connection invites out, consider optimizing your profile. Look at what the people who will receive your invites see, and optimize that to be representing who you are and what you have to offer.


  • Headshot: Use a professional photo where you're dressed appropriately for your industry. For example, if you're in a creative field, a slightly more relaxed attire is acceptable compared to the corporate dress code expected in finance or law.
  • Headline Optimization: Your headline should encapsulate your role and what you offer. For example, “Talent Acquisition Specialist | Connecting Exceptional IT Professionals with Innovative Tech Companies | Advocate for Workplace Diversity.”
  • Crafting a Rich Summary: Use the summary to convey your recruitment philosophy, notable achievements, and what you're passionate about in your role. For example, “With over 12 years in recruitment, I have a track record of matching high-caliber IT professionals with pioneering companies. I'm committed to promoting diversity and helping candidates find not just a job, but a fulfilling career.”
  • Showcasing Experience and Skills: Clearly outline your professional journey. For example, if you specialize in tech recruitment, list roles that have honed this expertise and highlight specific successful placements or recruitment campaigns you've led.
  • Endorsements and Recommendations: Actively seek endorsements for your key skills and request recommendations from colleagues, hiring managers, and candidates you've successfully placed. For instance, a recommendation from a candidate who landed their dream job through your efforts can be incredibly persuasive.

2. Being Aware of the Limitations and How Invites are Received

There are many limitations to sending connection invites, below are the limitations to be aware of.

Standard message when limit is reached


  • Connection Limit Awareness: With LinkedIn's 30,000-connection cap, focus on quality over quantity. For example, target professionals in industries you frequently recruit for and avoid sending requests to individuals outside your recruitment niche.
  • Invite Limit Consideration: Given the 100 weekly connection request limit, each invite should be sent after careful consideration. Here's a blog on how to bypass the weekly connection invite limit. Research the candidate's profile thoroughly, looking for alignment with the roles you typically recruit for.
  • Understanding Invite Perception: Be cognizant of how recipients perceive your invites. Avoid overly salesy language and strive for a tone that's professional yet approachable. For instance, “Hi [Name], I came across your profile and was impressed with your accomplishments in [their field]. As a recruiter specializing in [your specialty], I’m always looking to connect with standout professionals. Would you be open to connecting here on LinkedIn?”

3. Drafting Personalized Connection Messages

The key to successful LinkedIn invites lies in personalized, thoughtful messaging. Generic messages often get ignored, so crafting a message that resonates with the recipient is crucial for engaging potential candidates.

Personalization in HeroHunt.ai


  • Know the Importance of Personalization: personalization for outreach messages is key to your connection invites being accepted and you getting a response. The right personalization can double your response rates.
  • Initial Personalization: Start your message by addressing the recipient by name and mentioning a specific detail from their profile. For instance, "Hi [Name], I was really impressed by the project you led on [specific project] mentioned in your profile."
  • Contextual Introduction: Briefly introduce yourself and your role. Make it clear why you are reaching out. For example, “I’m [Your Name], a recruitment specialist in the [specific industry] with over a decade of connecting talent to opportunity.”
  • State Your Purpose: Clearly articulate why you chose to connect with them. It could be their skill set, experience, or potential fit for future opportunities. For example, “Your experience in [specific skill or industry] caught my eye, and I believe your expertise aligns well with some exciting roles we often encounter.”

4. Following Up on Connection Requests

Following up on sent requests is a crucial yet often overlooked part of LinkedIn networking. A well-timed, considerate follow-up can make a difference in getting a response.


  • Timing Your Follow-Up: If you haven’t received a response in a week or two, send a polite follow-up message. For example, “Good to be connected [Name]. I realized your also part of [social group], I was looking to learn a bit more about that. Do you know the right person to connect with on this?"
  • Keep it Brief and Respectful: Your follow-up should be concise and respectful of their time. Acknowledge that they might be busy and express your continued interest in connecting.
  • Final Follow-Up: If there’s still no response after your follow-up, it’s best to not press further. Over-persistence can be off-putting.

The alternative to LinkedIn connection invites

When considering alternatives to LinkedIn for professional networking and outreach, there are various options that can be effective depending on your specific needs and goals. Here's a practical outline of these alternatives:

  • InMails
  • Emails
  • HeroHunt.ai
  • Other Social Media (like Twitter)


LinkedIn's own InMail service is a direct way to reach out to professionals within the LinkedIn network. It allows you to send messages to people you are not connected with, making it a powerful tool for networking and recruitment. It does cost quite some money though.

  1. Pros: Direct access to a vast professional network; high visibility; specific targeting.
  2. Cons: Requires a LinkedIn Premium subscription for extensive use; may have low response rates due to saturation.


Traditional email remains a strong tool for professional communication. With the right approach and personalization, it can be highly effective for networking and recruiting.

  1. Pros: Direct and personal communication; wide acceptance as a professional communication medium. Very scalable. Basicly free.
  2. Cons: Can be challenging to find accurate email addresses; risk of emails being marked as spam.


HeroHunt.ai is a AI recruitment engine for automated candidate engagement. It targets potential candidates based on specific criteria, generates personalized messages and automates much of the initial outreach process.

  1. Pros: Efficient and time-saving through automation; Affordable; AI-driven targeting can improve match quality.
  2. Cons: effectiveness depends on the accuracy of AI algorithms which is still a technology in development although the first results are very promising.

Other Social Media (like Twitter)

Platforms like Twitter can be excellent for informal professional networking. They allow you to engage with professionals in a more casual setting, participate in industry conversations, and build a network organically.

  1. Pros: Access to a broad and diverse audience; opportunities for real-time engagement and building a personal brand.
  2. Cons: Less formal, which can be a pro or con depending on the context; requires consistent engagement to build and maintain a network.

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