People analytics is the application of data analysis and other statistical methods to help make better decisions about people, usually in the context of businesses and organizations. It can involve anything from tracking employee productivity and retention to predicting which job applicants are most likely to be successful in a given role.

In recent years, people analytics has become increasingly popular as organizations have become more data-driven in their decision-making. As data-collection and storage capabilities have improved, it has become easier to gather and analyse the large amounts of data needed to make accurate predictions about people.

People analytics can be used for a variety of purposes, but some of the most common applications include:

• Improving employee retention
• Predicting which job applicants are most likely to be successful
• Improving employee productivity
• Identifying training and development needs
• Identifying potential issues with employee morale