Job title synonyms for digital marketeers

Searching for digital marketing candidates?

Digital marketeers have many names 😄

When you’re searching for candidates based on job title, don’t forget to include these 20+ alternative job titles that digital marketers go by.

You can include these job title synonyms in your search so you cover the scope of talent and the titles they use 👇

List with alternative job titles for digital marketeer

Growth Marketer
Growth Marketeer
Growth Manager
Growth Hacker
Growth Hacking Specialist
Growth Marketing Specialist
Growth Marketing Manager
Digital Marketer
Digital Marketeer
Digital Marketing Specialist
Digital Marketing Manager
Online Marketer
Online Marketeer
Online Marketing Specialist
Online Marketing Manager
Demand Generation Manager
Product Marketer
Product Marketeer
Product Marketing Manager
Product Marketing Specialist

Channel titles you are probably missing

The list above covers the generalist titles, and that is where most searches stop. It is also where most of the talent pool goes missing. Marketing teams have spent the last few years splitting the job up by channel, so a large share of the people who could do your digital marketing role never put the word “digital” on their profile at all. They name themselves after the channel they own instead.

Performance Marketing Manager
Performance Marketer
Paid Media Manager
Paid Search Manager
PPC Specialist
SEM Specialist
SEO Specialist
SEO Manager
Content Marketer
Content Marketing Manager
Social Media Manager
Email Marketing Manager
Lifecycle Marketing Manager
CRM Marketing Manager
Marketing Automation Specialist
Marketing Operations Manager
Acquisition Marketing Manager
Campaign Manager

Whether you want these in your search depends on the role you are filling, so decide that before you paste anything. If the vacancy is a broad digital marketing role at a smaller company, include them: a Paid Media Manager at a 500-person company is very often the same person who ran every channel at a 20-person company. If you are hiring a specialist, do the opposite and search the channel title only, because a Digital Marketing Manager who has never touched a bidding strategy will not survive the first interview.

Seniority variants of the same job

The same work carries a different title depending on the size of the company. A Head of Growth at a 30-person startup and a Digital Marketing Manager at a corporate are frequently doing the same job with a similar budget, so filtering on seniority at the search stage throws away good people for no reason. Include the whole ladder when you source, then judge seniority on the actual profile.

Head of Growth
Head of Digital
Head of Digital Marketing
Director of Digital Marketing
VP of Growth
VP of Marketing
Digital Marketing Executive
Digital Marketing Coordinator
Digital Marketing Assistant
Junior Digital Marketer

One trap is worth knowing before you read a shortlist. “Digital Marketing Executive” is a junior title in the UK and Ireland, not a senior one. In the standard UK marketing ladder it sits around assistant and executive level, below manager, and some employers pick the word “executive” purely because it reads better than “junior” - DigitalGrads. If you source from the US and read “Executive” as C-suite, you will put people with 18 months of experience on a leadership shortlist.

Two titles on the list that deserve an asterisk

Job title synonyms are a sourcing tool, not a screening tool. They exist to widen the net at the top of the funnel, and widening is not the same as being right. Two entries on the list above pull in a direction that catches the wrong fish, and it is cheaper to know that now than after you have sent 40 InMails.

Product Marketing Manager is not really a digital marketer. A PMM owns positioning, messaging, launches and sales enablement, not acquisition channels and media budget. At a small company one person genuinely does both, which is exactly why the title belongs in a sourcing search. At any company with a real PMM function, you are looking at a different profession that happens to share a word. Search the title, then screen it harder than the rest of the list.

Growth Hacker is a retired title. The rush to hire one has been in steep decline for years, and growth hacking is now generally treated as a go-to-market approach rather than a job a person holds - Edward Ford. Keep it in your sourcing string anyway, because nobody goes back and rewrites their 2016 job history, so it still sits in the profile of plenty of experienced people. Just do not put it in the job ad: in 2026 it dates you, and the candidates you actually want read it as a warning sign.

Digital marketeer or digital marketer?

Both spellings sit in the list on purpose, and this is the cheapest win on this page. “Marketeer” is a European usage and is completely standard in the Netherlands and Belgium, while “marketer” is the normal spelling in the US. Title search matches the literal string: a search for “Digital Marketer” does not return the profile that says “Digital Marketeer”. If you source across Europe on the US spelling alone, you lose a slice of the pool and never see that it happened. One letter.

The copy-paste search string

Here is the generalist scope as one string, in the same format as our tech search strings. Paste it into the title field on LinkedIn or into your sourcing tool.

"Digital Marketing" OR "Digital Marketer" OR "Digital Marketeer" OR "Online Marketing" OR "Online Marketer" OR "Online Marketeer" OR "Growth Marketing" OR "Growth Marketer" OR "Growth Marketeer" OR "Growth Manager" OR "Growth Hacker" OR "Head of Growth" OR "Demand Generation" OR "Demand Gen" OR "Performance Marketing" OR "Performance Marketer" OR "Paid Media" OR "Paid Search" OR "Acquisition Marketing"

Note the trick in there: search the phrase stem, not every full title. “Digital Marketing” as a quoted phrase already catches Digital Marketing Specialist, Digital Marketing Manager, Digital Marketing Lead and Digital Marketing Consultant in one term, so you do not need a line per seniority and the string stays short enough to read and to paste into tools that cap the field length. Build strings this way and they stop being unmaintainable walls of OR. If you would rather not hand-write boolean at all, search tools that take a plain-language brief (HeroHunt.ai among them) will expand the title variants for you, though you still have to know which variants are wrong for the role, and that part is the judgement above that no tool makes for you.

‍

Here's a full list of job title synonyms for engineers, sales executives and sales development representatives.