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SaaS Sales Executive Job Description (Example)

Many fast growing tech companies are looking for sales executives. Tech sales execs usually sell either an unproven product, in an unproven market or both at the same time. In this blog we provide an example of the sales exec job description.

September 29, 2020
Yuma Heymans
May 9, 2021

SaaS Sales Executive job description example

Many clients of us (fast growing tech companies) are looking for SaaS sales executives.

Sales executives, also called account executives or sales managers, in tech companies have different requirements than in other companies like established traditional companies. Tech sales execs usually sell either an unproven product, in an unproven market or both at the same time. There are also big differences in business model and selling arguments of for example a SaaS compared to a eg one off services or commodities.

Three basic but key questions to ask yourself when making the sales exec job description:
❓ What is it they will be selling? =product
❓ Where will they be selling it? =market
❓ Who will they be selling it to? =buyer

Must haves in the job description:
👉 Job title: key words of the role (eg sales executive), region (eg EMEA), and additional info like ‘SaaS’ or ‘Lead’
👉 Location: country, region (including travel?) and indicate if (partly) remote
👉 About: your company’s mission, team and culture
👉 Responsibilities: farming vs hunting, lead development vs deal closing activities, sales management, sales enablement
👉 Requirements: experience years, tech sales skills, market experience, languages, network
👉 Benefits: incentive scheme, stock options, goodies, salary, company fun
👉 Learn more: include links to company culture page, core values,  the mission, the team, overview with customers

Also take into account possible synonyms of the job title for which candidates might be searching online: Account Executive, Sales Manager and Sales Representative (although less used in the tech world).

Below is the full sales executive job description example 👇

SaaS Sales Executive | EMEA region | New business

Amsterdam / Remote


With Hooli we are on a mission to make data processing as easy as making coffee. We have a strong brand presence in 8 international markets worldwide and we won the award for #1 software service provider in emerging markets. Our team is a versatile young bunch of people with the brightest minds we could find, from machine learning engineers to sales managers, Japanese to American, Introvert to Extravert.

Your responsibilities

We are looking for a SaaS sales executive (also known as account executive, sales manager, sales representative) to close new business deals in the EMEA region. EMEA is a relatively unexplored region for us and we have big ambitions for this market. You will sell our SaaS solution which enables customers to manage data that flows through their teams and organization. More info about the product here. You will join a commercial team of currently 5, with 2 inside sales representatives, 2 sales executives including yourself and 1 sales team lead. The team is expanding rapidly.

Responsibilities include:
  • Being the deal owner for all your new deals in the funnel
  • Closing deals (80% of your time) but also some lead development and coaching of inside sales reps (20% of your time)
  • Transferring deals to account management after closing
  • Setting up new sales approaches like data driven sales and partnering
  • Continuously providing feedback from prospects to the marketing and product teams


  • You are a creative go-getter, you love talking with customers and you quickly recognize client needs
  • 2 - 4 years of experience in SaaS sales, preferably enterprise software
  • Experience or strong interest in our buyers: team and department leaders of large global corporations
  • Fluent in English (Spanish or French is a big plus)
  • You are a European, African or Middle Eastern native or you are well known with the culture and regulations of these regions


  • Market standard salary for SaaS sales
  • Bonus scheme: up to 20% of annual deal value pay out
  • Stock options
  • Laptop, phone and all the hardware and software you need to do your work
  • Yearly company trip to the most amazing places across the globe
  • Quarterly local team activities (parties, fun activities, team building)

Learn more

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